#OlympiCan

Facebook Contest/Interactive game

Every can that is collected will be recycled, and can be recycled infinitely, with no loss of quality.  That’s why “recycling knows no hurdles”.  To communicate their message across Europe,  Every Can Counts, a  programme that aims to make it easier to recycle your drink cans – founded by BCME , European  Aluminium and Alupro-   tasked UCME and Point Blank  with creating an engaging social media campaign that would run simultaneously in the nine countries that the programme is currently operating.

Our answer? We created a social game: #OlympiCan, the recycling champion!  Collecting beverages cans in a hurdle race allows users not only become more familiar with beverage can recycling but also have fun while playing a summer sports game on Facebook

Combining interactive technologies and creative storytelling with social media, we built a gaming experience around a Facebook contest that is fully accessible app via desktop, tablet or mobile. The custom game application provides two levels, national and European. Players are encouraged to recycle as many cans as they can for the chance to win awesome prizes, including a bicycle made out of recycled aluminium cans.

To generate more social buzz, we created optimized content and artwork -translated and posted in each country’s Facebook Page during the campaign.  For 30 days, across 9 European countries, we are all playing #Olympican! Are you the next recycling champion?  Play now: https://www.olympican-contest.com/uk/go

Fb-promoted

2

The “How to play” screen

4

The game screen

 

5

“Congratulations!”

 

6

“Try again” screen

 

7

Entry form

 

8

Character design

 

9

Character design
11

Facebook posts

 

Maldives, barefoot luxury
dionTOURS & Red Elephant
Design & Branding
Maldives, barefoot luxury
Red Elephant
Red Elephant
Design & Branding, Social Media
Red Elephant
Midway.gr SEO
SEO
Midway.gr SEO
#OlympiCan
Social Media, Websites
#OlympiCan
ErgoMedical Barbas
Websites
ErgoMedical Barbas
Happy Movements Footwear
Social Media
Happy Movements Footwear
Opthalmica Ophthalmology & Microsurgery Institute
Design & Branding
Opthalmica Ophthalmology & Microsurgery Institute
Wheel Rehabilitation Products Corporate Catalogue
Design & Branding
Wheel Rehabilitation Products Corporate Catalogue
Sofianos Orthopedika
Websites
Sofianos Orthopedika
Mykonos diamond
Design & Branding
Mykonos diamond
Midway website
Websites
Midway website
Aggeliki Alexiadou
Design & Branding, Social Media
Aggeliki Alexiadou
Kathe Kouti Metrai
Websites
Kathe Kouti Metrai
Midway Brand Identity
Design & Branding
Midway Brand Identity
Kathe Kouti Metrai
Social Media
Kathe Kouti Metrai
Evexia & Wheel
Design & Branding
Evexia & Wheel
Pnoi Elpidas
Design & Branding
Pnoi Elpidas
Fos schools
Design & Branding
Fos schools
Thessaloniki Nephrology Clinic
Design & Branding
Thessaloniki Nephrology Clinic
Sofianos Orthopedic Products
Social Media
Sofianos Orthopedic Products
Wheel
Social Media, Websites
Wheel
Zoo Radio
Social Media
Zoo Radio
Keep Fit
Design & Branding, Social Media, Websites
Keep Fit
Klimamichaniki
Social Media
Klimamichaniki
Anagennisi
Design & Branding
Anagennisi
Glow Magazine
Social Media, Websites
Glow Magazine
Republic 100.3
Design & Branding, Social Media
Republic 100.3
MyChef
Design & Branding
MyChef
Menta
Design & Branding
Menta
Victoria’s English Lessons
Design & Branding
Victoria’s English Lessons
Spoon
Design & Branding, Social Media
Spoon
Tepetzis Ioannis
Design & Branding, Websites
Tepetzis Ioannis